The man who calls himself IDGAF Foods often eats his lunch outdoors, in the parking lot of Walmart, Costco or the grocery store where he bought food. He’ll film himself ditching ramen or McDonald’s or (pictured above) Grilled chicken On the ground, he picks it up to bite, and says, “It’s delicious.” He ends most of his videos with a phrase directed at anyone who might be upset by their meal — often fast food — or the way they eat it: “Don’t be lazy.”
The creator, who prefers to remain anonymous, has a simple message: The worst food in the world is better than the drugs he was once addicted to. Why should he comment on food chemicals, red dye, seed oils, and all the exhausting and conflicting information we receive about our diets when “Used to crawl around On the carpet at five in the morning searching for the cracked remains of smoking rocks?
Search “sobriety” or “addiction” on TikTok, and you’ll find countless women candidly sharing their first experiences with abstinence. However, many men focus on how to actually overcome their struggles rather than sharing their weaknesses. “Such a big muscle head who has been sober for 35 years,” the typical TikTok says. Owen Unruha fashion model and creator who suffers from drug addiction. “And I thought, ‘Okay, this is great, but I don’t even know how to get to tomorrow.'”
Unruh, like IDGAF Foods, is part of a growing type of male creators whose content is more raw and honest than it is aspirational — closer to what you might see coming out of a support group than an influencer’s feed.
when Christian Vierlinga TikTok creator whose previous content involved drinking, He announced his sobriety In February 2022, he “didn’t really have a choice,” he says. “I wanted to present this character where I drink and look at my wonderful life, not really knowing that what I was doing was not only harmful to me, but was also kind of harmful to a young person (watching).”
While IDGAF Foods has been sober from drugs and alcohol since 2012, his pursuit of health has contributed to a new anxiety: He’s become overwhelmed by the overwhelming amount of information about germs and toxins — how, in trying to recover from one toxin, he might unwittingly eat another. He realized that the pressure wasn’t worth it. “I needed a debilitating load of benzodiazepines to go to the grocery store,” he says. “Now I’m supposed to wash my produce with baking soda for 15 minutes?” Creating his videos is part of what he believes is exposure therapy.
(tags for translation)wellness
